Ancillary Materials
Need the PDF reader - click
here.
- Choosing a Professional Speaker
Finding the most appropriate speaker for your program,
and working effectively with that speaker, can be made easier by
following some simple guidelines.
-
Preview the speaker if possible or ask for a
recent live presentation cassette.
-
Ask for the names of recent sponsoring
organizations and call them with specific questions.
-
Obtain biographical information from the speaker.
-
Advise the speaker in writing (with a copy to be
initialed and returned) of the date, time and place of the
engagement. Specify if you expect the speaker to attend any
function before or after the presentation and be sure this is
within the parameters of the fee and the travel schedule.
-
Ask the speaker for his or her printed
introduction.
-
Let the speaker know your theme and send meeting
promotional material that includes approximate attendance,
audience mix (age, salespeople or management, male and female,
etc.).
-
Be sure terms of the fees and expenses are clearly
agreed upon in writing.
-
Send written confirmation of hotel reservations
and clarify how checkout is to be handled.
-
If spouse is invited, clarify if expenses are to
be covered.
-
Request a list of any audiovisual or other items
the speaker may need for more effective presentation.
-
Most speakers prefer to handle their own
airport-to-meeting-site transportation. However, it is advisable
to check with the speaker concerning transportation schedule.
-
Plan your schedule so that there is minimum risk
of running late on either side of the speaker's time. Reducing the
speaker's time can considerably dilute a well-planned
presentation.
An introduction should inform the audience about the speaker so
that they will know what to expect. It will also encourage them to
listen, create interest in what is to come, make the speaker feel
welcome, and relax both the speaker and the audience.
Always contact the speaker prior to the event to discuss the
introduction. Many speakers like to bring a prepared statement; with
others you may want to ask a few questions to elicit the appropriate
information.
If you prepare the introduction, share it with the speaker before
using it. Then you'll know that it's accurate, that it presents the
speaker in the way he or she wants to be presented, and that it
doesn't duplicate any information that the speaker will use in the
program itself.
Be brief. A one minute introduction is adequate for almost every
situation. Give the speaker's name at the beginning and the end of the
introduction (be sure you are pronouncing it correctly and are using
his or her correct title, if any) and mention the title or topic of
the speech, even if it's printed on the program. You might add how
long the talk will be and whether questions will be taken at the end.
Finally, your enthusiasm is also appreciated. The audience will take
their cue from you!
CSP stands for Certified Speaking Professional, and is the highest
earned designation presented by the National Speakers Association. It
recognizes a commitment to ongoing education, proven speaking
experience and ethical behavior. CSP is awarded to individuals who
have completed a comprehensive application process and have met the
criteria set by NSA, including in part:
- a minimum of 3 consecutive years of membership in NSA
- a list of 100 different clients to whom they have presented in
the past 5 years
- a detailed listing of 250 speaking engagements for which they
were compensated at a professional fee level during the previous 5
years.
- 32 educational units earned by attending NSA workshops and
conventions.
KSA is very proud of our CSP's and would like to
congratulate then. They have raised the bar in professional
speaking.
Joe Bonura, Stephen Boyd, George Fields,
Catherine Fyock, Liz Curtis Higgs, Carl Hurley, Elizabeth Jeffries,
Stephen Tweed, David Yoho, Jr.
CPAE stands for Council of Peers Award for Excellence, and is
presented by the National Speakers Association to no more than 5 members
(out of some 3500) each year. CPAE is an award for platform excellence,
demonstrated to a committee of seven NSA members who judge the
candidates on;
- originality of material
- uniqueness of style
- experience, delivery technique
- image
- reputation
- professionalism
- the ability to relate to their audiences.
To date, there are four Kentucky speakers who have been awarded the
coveted CPAE from the National Speakers Association!
Liz Curtis Higgs, Carl Hurley, Elizabeth Jeffries,
David Yoho, Jr.
NSA
Kentucky OBJECTIVES 2006 - 2007
Mission:
To provide programs and opportunities that will support our members in
continued qualification for NSA professional membership during the
transition time to higher standards for such membership.
I. Develop programs
specifically designed to enhance platform excellence
and facilitate business development for our members.
A. Continue to
focus on high quality programs... with content relevant for more
experienced speakers.
B. Plan a minimum of 8 chapter programs per year.
C. Plan the year of programs in advance.
D. Add members-only "shirt-sleeves" sessions when
"big-name" speakers are scheduled to be in Louisville.
2. Plan events designed to
foster community among chapter members.
A. Plan and conduct an
annual board retreat
B. Develop a sponsor system for experienced members to host
new members
C. Develop an active hospitality committee that welcomes members
and guests to each meeting.
D. Plan a specific event to bring past presidents back to the
chapter.
3. Develop and
implement techniques to promote the NSA brand identity.
A. Encourage use of NSA
logo on promotional materials.
B. Encourage use of NSA/KSA affiliation in introductions.
C. Conduct one major fund raising event each year which can also
be used to create KSA brand identity.
D. Launch a PR campaign to promote KSA chapter events and
member accomplishments.
1. Add to our database of
media contacts.
2. Send press release to each contact before each event.
E. Refocus the use and
distribution of the KSA directory into a Meeting
Planners Resource Guide
with distribution set for Fall 2000.
1. Build a database of
Kentucky meeting planners.
2. Utilize this resource guide material on our web site.
3. Promote the web site to our meeting planner partners.
4. Publish and distribute the resource guide in hard copy,
4. Seek out opportunities for
developing strategic partnerships.
A. Invite meeting planners
to attend selected KSA meetings
B. Plan and coordinate our fund raiser / media event as a joint
venture with other meeting industry
associations such as
KSAE, ASTD, MPI, SHRM.
5. Provide regular,
consistent communication to chapter members.
A. Phone calls to new
members via sponsors
B. E-mail meeting notices to members
C. Keep our web site up to date. Publish a list of meeting dates on
the web.
D. Add meeting planners to our newsletter list
E. Send press releases on all chapter meetings
F. Send out the post-meeting summary by e-mail. (Members who are not
on-line can request a fax or mailed copy)
Utilize the KSA Intranet as
a communication channel for up to date information concerning
chapter activities and member news. Members can coordinate their
work on association projects via the IntraNet.
Invite senior speakers to
host forums on selected topics on the KSA site.
6. Develop specific
techniques to increase member Involvement.
A. Encourage protégés for
board members to become
involved in succession planning.
B. Encourage members to attend the winter workshops,
labs or the convention.
C. Develop and implement a succession plan with co-chairs
for all Committees.
D. Encourage members to
attend chapter leadership sessions
at NSA workshops and conventions.
7. Develop and
implement plans to insure fiscal responsibility
A. Adopt an annual budget
B. Provide monthly financial reports to board members
C. Support only those ventures that have a balanced budget
D. Conduct a major fund raiser each year
E. Reserve of 1 year operating expenses
F. Establish a policy to put 10% of income into reserve fund
Meeting
Planners | Find A Speaker
|
Member Directory | Topic
Index
Membership | Chapter Events
|
Ancillary Materials
| Contact
Us | Home
| SiteMap
National Speakers Association - Kentucky Chapter 11407 N
Tazwell Drive Louisville, KY 40241
Administrative Assistant: Diane L Crutcher
Phone: 502-426-7033 Fax 502-326-0811
E-mail: diane@nsakentucky.org
|
