Shep Hyken: The Job Is Not Doing the Speech. It’s Getting the Speech.

Description

In 1983 Shep Hyken started his speaking career after experiencing an evening with Zig Ziglar and Tom Hopkins. Shep stood in line at “the back of the room” to purchase Hopkins’ book on sales and Zig’s audio cassette program on goal setting. Within a week Shep had a ten-year plan and a strategy to get his first speech.

Shep promises this will not be a presentation but an explanation. He will explain exactly how he booked his first speech and how this sales and marketing strategy has evolved over his 40 years in the speaking business. He will hold nothing back and will answer all your questions. This is information you will be able to use immediately, regardless of where you are in your career. 

Learning Points

Warning: There are no shortcuts. This is not a magic formula. What Shep shares will take hard work and discipline. But, if you’re willing to put in the time and effort, you will be rewarded with more success. In this explanation, you will learn:

1. The step-by-step “system” Shep used to book his first speech, which is not all that different than the way he booked his last speech, four decades later.
2. His content experience strategy that positions him as a global expert that gets clients to reach out to him for speaking engagements and more.
3. The power of a diverse speaking business model. This is more than multiple streams of income that focuses on product sales. It is what keeps a speaking business strong through economic downturns and disruptive world events (like a pandemic).
4. And more!

In-Person Agenda

8:30 to 9:00: Networking

9:00 to 11:15: Main Program (includes activities and opportunities to connect with each other)

11:30 to 12:30: Implementation Mastery Session

Bio

Shep Hyken, CSP, CPAE is a customer service and experience expert, award-winning speaker, and New York Times bestselling author. He started Shepard Presentations in 1983, joined NSA in 1988, within a year started volunteering at the local and national level, joined the NSA board in 2006, and in 2012 was elected to serve as the 2014-15 NSA president. Shep works with Fortune 50 companies as well as companies with less than 50 people. His articles have been published in hundreds of publications, and he’s authored eight books, including his most recent, I’ll Be Back: How to Get Customers to Come Back Again and Again.