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Sat, Jun 17


University of Louisville - Shelby Campus

NSA KY Presents Ruby Newell-Legner

Strategies and Systems that Put You Center Stage

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NSA KY Presents Ruby Newell-Legner
NSA KY Presents Ruby Newell-Legner

Jun 17, 2023, 9:00 AM – 12:00 PM

University of Louisville - Shelby Campus, 440 N Whittington Pkwy, Louisville, KY 40222, USA

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As a “Fan Experience” expert in sports, leisure and entertainment, Ruby Newell-Legner trained the staff for Super Bowl 41, the 2008 US Open and the 2010 Olympics. Her clients include 66 professional sports teams. She knows how positioning, marketing, and repeatable strategies set successful speakers apart from the crowd. 

Learning Points

  • Learn how Ruby has become a celebrity in her niche market and how you can too
  • Find out how to get referrals and testimonials with one simple technique
  • Learn how to avoid cold calling and still get booked
  • Review strategies for planning your presentations to plant subliminal seeds that make audience members want to hire you
  • Develop systems to improve your efficiency
  • Learn strategies for becoming a hero to every meeting planner


Since 1994, Ruby Newell-Legner has been the behind-the-scenes force fueling the dynamic advances in customer satisfaction programs for the Sports, Leisure and Entertainment industry. In the last 27 years she has presented more than 3000 staff development sessions in 23 countries. Her clients range from the only 7 Star Hotel to Ferrari World, the largest indoor amusement park in the world and includes 66 professional sports teams and 97 sports and entertainment venues. She trained the guest relations staff for Super Bowl XLI, the 2006 & 2013 Grey Cup, the 2008 US Open (tennis), and the 2010 Olympics. Ruby has been a member of the National Speakers Association Colorado chapter since 1995, and served on the Board of Directors from 1996-1998. In 1997, she was elected as Member of the Year and received her Certified Speaking Professional designation in 2000, a designation bestowed by the National Speakers Association (NSA) to less than 12% of speakers in the world. She served as President of the National Speakers Association 2015-2016.  In 2022, Ruby received The Cavett Award, NSA’s most cherished accolade.


  • NSA KY Members

    No charge for NSA KY members.

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  • Non-Member

    +$0.75 service fee
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